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Storytelling in an Organization


Once upon a time, stories helped shape the identities of a tribe, gave it values and boundaries, and helped establish its reputation among rivaling tribes.  Today, stories can help shape the identity of an organization, create a strong corporate culture, and help establish its reputation among its competitors. 

Studies have shown that by using storytelling you can more fully engage your employees, reduce turnover and align staff with organizational goals.  In this workshop, you will find out how major companies use storytelling to achieve results and learn the eight narrative patterns to make stories work for your organization.